Global Business Languages

Volume 5

Internationalization and The New Millennium

 


Articles

James L. Schorr
A Generation of Business Foreign Languages

Elizabeth Martin
Designing and Implementing a French-for-Specific-
Purposes (FSP) Program: Lessons Learned from ESP

Kandace Einbeck
Crossing Cultures and a Millennium with Kao-tai:
How a Time-Traveler from the Tenth Century
can Prepare Business Students for the Twenty-First

Therese Saint Paul
Developing Cultural Awareness with International
Business Students: A Look at Empathy Breakdown

Chin-Sook Pak
Towards a Development of Global Communities Within:
Service Learning Projects in a Business Spanish Course

Eileen M. Angelini and Salvatore Federico
Cross-Cultural Aspects of the French Cover Letter

Charles A. Grair
An Interdisciplinary Approach to a Business German
Curriculum: The Texas Tech University Model

Nina M. Ray
Beyond Spanish for Business: Teaching Marketing Issues
in the Spanish-Speaking World

Carol C. Rose
Communication in US Firms Employing
Limited-English-Proficient Workers

 

Reviews

Patricia RyanPausell, Anne-Katrin Gramberg and Karin U. H. Evans.
German for Business and Economics.
(Reviewed by David A. Wright)

Doi Maruyama, Kuwbara Iguchi, Yasui Onuma, and Yokosuka Onuma.
Writing Business Letters in Japanese.
(Reviewed by Andrew Chang and Akihisa Kumayama)